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包裝盒設計的過程是有計劃有步驟的漸進式不斷完善的過程

網址:www.kdservice.cn  2020-11-23  作者:admin    閱讀:

包裝盒設計的過程是有計劃有步驟的漸進式不斷完善的過程,設計的成功與否很大程度上取決于理念是否準確,考慮是否完善。設計之美永無止境,完善取決于態度。
The process of packaging box design is a process of gradual improvement in a planned and step-by-step way. The success of the design largely depends on whether the concept is accurate and whether the consideration is perfect. The beauty of design is endless, and perfection depends on attitude.
一、調查
1、 Investigation
調查是了解事物的過程,設計需要的是有目的和完整的調查。背景、市場調查、行業調查(關于品牌、受眾、產品……)、關于定位、表現手法、……調查是設計的開始和基礎(背景知識)。
Investigation is the process of understanding things. Design needs purposeful and complete investigation. Background, market research, industry survey (about brand, audience, product...) On positioning, expression, etc Investigation is the beginning and basis of design (background knowledge).
二、內容
2、 Content
內容分為主題和具體內容兩部分,這是設計師在進行設計前的基本材料。
The content is divided into two parts: theme and specific content, which are the basic materials for designers before design.
三、理念
3、 Ideas
構思立意是設計的第一步,在設計中思路比一切更重要。理念一向獨立于設計之上。也許在你的視覺作品中傳達出理念是最難的一件事。
Conception is the first step of design. In design, thinking is more important than everything else. The concept has always been independent of design. Perhaps the most difficult thing is to convey ideas in your visual works.
四、調動視覺元素
4、 Mobilize visual elements
在設計中基本元素相當于你作品的構件,每一個元素都要有傳遞和加強傳遞信息的目的。真正優秀的設計師往往很“吝嗇”,每動用一種元素,都會從整體需要出發去考慮。在一個版面之中,構成元素可以根據類別來進行劃分,如可以分為:標題、內文、背景、色調、主體圖形、留白、視覺中心等等。平面設計版面就是把不同元素進行有機結合的過程。
In the design, the basic elements are equivalent to the components of your works. Each element should have the purpose of transmitting and strengthening the transmission of information. A really good designer is often "stingy". Every time he uses an element, he will consider it from the overall needs. In a layout, the constituent elements can be divided according to the category, such as: title, text, background, color, main graphics, white space, visual center and so on. Graphic design layout is the process of organic combination of different elements.
例如在版式當中常常借助框架(也叫骨骼),就有很多種形式,規律框架和非規律框架,可見框架和隱性框架;還有在字體元素當中,對于字體和字型的選擇和搭配的好壞就是一個非常有講究的。選擇字體風格的過程就是一個美學判斷的過程,還有在色彩這一元素的使用上,能體現出一個設計師對色彩的理解和修養。色彩是一種語言(信息),色彩具有感情,能讓人產生聯想,能讓人感到冷暖、前后、輕重、大小等等。善于調動視覺元素是設計師必備的能力之一。
For example, in the layout, there are many forms with the help of frames (also known as bones). There are many forms of regular and irregular frames, visible frames and hidden frames. Among the font elements, the selection and collocation of fonts and typefaces are very important. The process of selecting font style is a process of aesthetic judgment, and the use of color can reflect a designer's understanding and cultivation of color. Color is a kind of language (information). Color has feelings, can make people associate, can make people feel cold and warm, before and after, weight, size and so on. It is one of the necessary abilities for designers to be good at mobilizing visual elements.
五、選擇表現手法
5、 Choose the way of expression
手法即是技巧,在視覺產品泛濫的今天要想把受眾打動以并非易事,更多的視覺作品已被人們的眼睛自動的忽略掉了。要把你的信息傳遞出去有幾種方法呢?一種是完整完美的以傳統美學去表現的設計方式,會被受眾欣賞閱讀并記住。二種是用新奇的或出奇不意的方式可以達到(包括在材料上)三種是瘋狂的廣告投放量,進行地毯式的強行轟炸。而我們更需要那一種呢?雖然三種方法都能達到目的,但我們清楚他們的回報是不同的。
Technique is skill. In today's flood of visual products, it is not easy to impress the audience. More visual works have been automatically ignored by people's eyes. How many ways to get your message across? One is a complete and perfect design method expressed by traditional aesthetics, which will be appreciated, read and remembered by the audience. The second is to achieve (including in materials) in novel or unexpected ways, and the third is to launch crazy advertising to carry out carpet style forced bombing. Which one do we need more? Although all three methods can achieve the goal, we know that their returns are different.
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